CBN: Verdict: Hyper-Thematic, Promotional

December 8, 2009

Christian Broadcasting Network (CBN) –Established in 1959 in Virginia. It was the first Christian television station in the nation with a mission “to reach the world with a message of hope from the Bible.”

Today CBN is a multifaceted nonprofit organization that provides programming by cable, broadcast and satellite to approximately 200 countries, with a 24-hour telephone prayer line. Chief among CBN’s broadcasting components is The 700 Club, a daily television program.

Web look – Judging from its web site look the organization invests considerable amount of its funds in programming and technology. Attractive red color graphics, non-static images, and links to their affiliates as well as a possibility to share the story on other online platforms all indicate that the organization is making the most of their web presence.

Content – The content reflects the organization’s mission statement:  Christian themes and corresponding content pop out from a number of advertising blocs. It is hard to differentiate between news “product” and advertising.

The web site has information sections – health, finance, entertainment, global – which do report news however with a heavy Christian emphasis.  Due to the absence of any dates on articles / reports it is hard to estimate the freshness of the content.

The majority of content whether in finance or entertainment is advisory in nature, lacks quotes and is limited in attributions to any sources.   Their writers might be considered their ultimate source as they write for a specific readership and may enjoy a high level of credibility.

Although the information might be credible is it not newsworthy in nature and is geared towards a particular niche of readers with special interests and beliefs.


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